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Lynn Thornton
Background: what you do/how you got involved with sustainability?
I work for Grande Cheese Company, our producers and field staff. Our producers are already doing many things toward sustainability but are not always good at telling their story. I want to help them show the world some of the great things they are doing.
Why did you want to be a part of FSF and serve on the board?
To help tell the producers/farmers story of what they already do. Also, I want to be involved in making even more progress towards sustainability and feeding the world while also being responsible stewards of the land and animals.
Why should others join FSF?
To help promote change, be involved, and tell our great story!

Farm data shows nationally recognized sustainability project builds on positive progress
Wisconsin initiative measures environmental, financial impact of conservation
Newly released data in a nationally recognized farm-level sustainability project in southwestern Wisconsin shows that farmers are making continued progress in key environmental categories while at the same time remaining profitable.
Entering its third year, the pilot project involves 15 farmers who are teamed up with partners in the dairy food supply chain, an environmental group and others. The farmers are tailoring conservation practices most effective for their individual farms and documenting the environmental and financial effects. The goals: protect the environment, remain profitable and demonstrate to communities, customers and regulators that farmers are taking action on sustainability.
An analysis of performance to date showed the farms’ practices are contributing to increased protection of water quality and significant reductions in greenhouse gas emissions, without losing crop yields and with larger gross returns.
“It is rewarding to see this comprehensive approach to farm-level conservation making a positive difference,” said dairy farmer Jean Stauffacher, co-owner of Highway Dairy Farms, a participant in the project. “We are rolling up our sleeves and doing the hard work. There is still more to be done; we don’t have it all figured out. But we realize this is a long-term commitment. Tailoring our practices and measuring results is becoming the standard way of doing business.”
Stauffacher and other farmers in the project are part of Lafayette Ag Stewardship Alliance (LASA), a farmer-led conservation group in Lafayette County.
The assessment uses nationally accepted metrics from Field to Market: The Alliance for Sustainable Agriculture to address on-farm sustainability indicators, such as greenhouse gases. A tool called Prioritize, Target and Measure Application (PTMApp) is being used for measuring impact on waterways.
Changes farmers are making include practices like planting cover crops, using no-tillage and reduce-tillage, and creating nutrient management plans. The findings are detailed in a 40-page report.
Among them:
- A cumulative water quality score increased 18 percent from 2019, when baseline data was established, to 2021. This means fewer nutrients were able to leave the field from the surface or subsurface and make their way into streams and rivers.
- Participants decreased greenhouse gas emissions by 15 percent over that time period.
- Energy used for producing the crops decreased by 15 percent. For perspective, the amount of energy used to grow and harvest crops on nine acres in the project is equivalent to the average home energy consumption in the U.S. each year.
- Farmers are cutting sediment loss in the watershed by an estimated 56,700 tons per year as of 2021, assuming equal adoption of practices across all farms and fields. That is the equivalent of 4,200 dump truck loads of sediment per year or 11½ per day not leaving the farm fields.
- The average gross return per acre for corn grain production was $917.26 in 2020, the latest available data. This is $180.67 greater than the average among Wisconsin farms included in a University of Minnesota benchmarking database called FINBIN. The farms in the database are not participating in the project.
- The average gross return per acre for corn silage production in 2020 was $1,020.25, which is $122.18 greater than the average.
- The average gross return per ton for alfalfa production in 2020 was $1,646.05, which is $419.44 greater than the average.
- Scores for some of the project’s key categories showed declines in the three-year average from 2019 to 2021. For example, overall there was a slight decrease in the amount of carbon sequestration in the soil over the three years. However, data from 2021 alone suggests that on average, fields are still showing positive scores for this metric and likely gaining soil carbon.
LASA worked with two main partners to develop the project: Farmers for Sustainable Food, a nonprofit organization of food system stakeholders, and Grande Cheese Company, an Italian cheese manufacturer in southeastern Wisconsin. A host of others, including The Nature Conservancy and Southwest Wisconsin Technical College, are supporting the effort. The broad collaboration drew a national sustainability award last year from the Innovation Center for U.S. Dairy.
“A key to success in our project is the diverse partners who help make it happen,” said Lauren Brey, managing director of Farmers for Sustainable Food (FSF). “From the farmers doing the work, to the team documenting what is happening in the fields and analyzing the data, to organizations providing guidance and funding, each group brings value to the collaboration. It’s proof that we are more successful when we work together toward common goals.”
Brey said she is confident other farmers around the country could see positive results by replicating the project. It’s based on a first-of-its-kind framework the partners have made available at no cost. FSF is already supporting similar projects across the Upper Midwest with other farmer-led groups, processors and individual farms. The Lafayette County project is set to run for five years.
“Grande takes great pride in the growth and development of its producer-direct milk supply. Developing a common vision that supports the growth of both partners, while supporting our customers, is critical,” said Greg Siegenthaler, vice president milk marketing and supply chain management for the company.
“As the dairy industry evolves, the days of simply exchanging money for the transfer of milk are over. Looking forward, it will be important for processors to understand key components of the producer-processor relationship, extending beyond the milk itself,” he said. “The environmental impacts associated with the production of milk play a role in how dairy products ultimately go to market.”
The Nature Conservancy provides environmental insight and funding support for the project. Director of Agriculture Strategies Steve Richter said this is a long-term commitment, but he is impressed with the results thus far.
“This project illustrates the value of many different partners coming together, all adding a different perspective and playing a different role to make this a success,” Richter said. “As a group, we’ve brought together incentives for conservation practices, a national model for farmers to track conservation efforts, and an economic study showing the value of soil health practices, and the results we’re seeing show that both the farmer and the environment are benefiting.”
Multimedia:
Doug Thomas, senior project manager at Houston Engineering, talks about the project’s results in this video.
Lauren Brey, FSF managing director, talks about project partnerships in this audio clip.

Jeff Endres
Jeff Endres
Background: how you got involved with sustainability?
I have been farming all my life since high school – 35 + years. I’ve always worked closely with the land/cropping and conservation practices on the land. I got involved with sustainability because of this misinformation there was about farming and water quality. I wanted to connect with lawmakers and environmental folks to help educate and ended up forming a group to help promote and push innovation, Yahara Pride Farms (YPF).
What was the driving force behind starting YPF?
We help tell the story of agriculture and help define where we are going to create that base line and show that ag is preforming higher than the public thought. We want to be ahead a standard set of rules.
Why did you want to be a part of FSF and serve on the board?
I knew FSF was relatively new, but in tune with new projects and ideas. I would like to be more involved on the food chain side that helps align the good practices that the farmers are doing with the consumer.
Why should others join FSF?
We are seeing watershed groups across the state implementing more conservation practices and taking the grass roots approach to issues. FSF is helping create the relationship between the food suppliers (top of food pyramid). They have a better understanding of what the farmers are doing to make a safe product for consumers. Together we can help get a better understanding of what the consumer is asking for and work toward educating them.

Farmer-led conservation alliance proves even small groups can make big impact


Holly Bellmund
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Background: how did you got involved with sustainability?
I have a background in environmental engineering and came into the minerals and mining industry over twenty years ago working on compliance. Over time, businesses have evolved into the understanding that compliance is a must do to stay in business right now, but sustainability is what lets your business stay relevant in the future. About seven years ago, I worked for a public company and I was responsible for the new sustainability program and I learned about triple bottom thinking – doing right by the shareholders and employees, the customers and other community stakeholders at the same time is a winning solution. While compliance is like policing, sustainability is strategic and, when done correctly, is tied to enterprise growth. Sustainable practices are where it’s at as people, agriculture and industry compete for the same natural resources.
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Why did you want to be a part of FSF and serve on the board?
I wanted to serve on the FSF Board because the need to connect consumers to farmers and farmers to consumers is immediate. Consumers want to make food choices that are sustainable, but they have limited information on how to guide their purchase power. Instead, the farmers are often seen as bad guys. That could not be further from the truth – farmers sole purpose is to feed people. That was once a well-understood message that has somehow gotten lost. I would like to help FSF stay at the forefront of this issue so the US agriculture industry can continue to do what it does best – feed the world.
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Why should others join FSF?
If you want to be part of the conversation about how and why farmers are using both stakeholder feedback, technology and economics to drive sustainability practices and meet with people from throughout agriculture who have the same interest and want to be part of the solution, FSF is the group for you.




Farmers for Sustainable Food elects full board, builds on success
Members of Farmers for Sustainable Food (FSF) say the group continues to pick up momentum heading into 2022. Members, leaders and industry partners met for a first annual meeting Jan. 20 at the Dairy Strong conference.
FSF membership has grown to 40, including 14 newcomers in 2021. By partnering with six farmer-led conservation groups across Wisconsin, FSF now works with 231 farmers who represent 288,925 acres and 243,720 head of livestock.
Last spring, FSF and three partners gained national recognition for a sustainability project they piloted in southwestern Wisconsin. The partners were Grande Cheese, The Nature Conservancy and Layafette Ag Stewardship Alliance (LASA). Since then, FSF has added three sustainability projects with other supply chain partners and farmer groups.
“Holding our first annual meeting allowed us the great opportunity to connect with our members, reflect on the progress we have made and establish goals for where we want to grow,” Lauren Brey, FSF managing director, said. “Our collective effort and outcomes have grown tremendously in a short period, and we are poised for even greater accomplishments in the coming year. It wouldn’t be possible without the belief of our members and the farmers doing the hard work.”
A representative from each farmer group supported by FSF shared highlights of local activities. The groups: Calumet County Ag Stewardship Alliance (CCASA), LASA, Peninsula Pride Farms (PPF), Sheboygan River Progressive Farmers, Western Wisconsin Conservation Council (WWCC) and Yahara Pride Farms (YPF).
“How do we get farmers talking to farmers, that’s what we’re focusing on,” Todd Doornink, WWCC president, said.
PPF President Don Niles said the farming community has the greatest responsibility but also the greatest opportunity to improve the environment.
“There’s help and encouragement out there,” he said. “ We just have to bring the energy.”
Members of FSF re-elected two directors and elected two new directors to its board. Todd Doornink of Jon-De Farm and Lynn Thornton of Grande were re-elected. Holly Bellmund of GLC Minerals and Jeff Endres, president of YPF, were elected to the board. Bellmund was elected secretary, and Doornink will remain president.
Other board members include Paul Cornette of Cornette Dairy, vice president; Lee Kinnard of Kinnard Farms, treasurer; Colleen Geurts of Schreiber Foods; Greg Steele of Compeer Financial; and Mike Berget of Berget Family Farms.
Wes Garner of GLC Minerals, who served on the FSF board since inception, retired.
“I never imagined when we kicked this thing off three years ago that we would be where we are today,” Garner said.
The group offered an opportunity for members to participate in a roundtable discussion about the future of sustainability projects.
“The work that FSF is doing is really about the legacy of agriculture, how do we want to leave it for generations to come,” Tim Trotter, CEO of the group, said. “We truly appreciate all of you as members… You all understand that we are all in this together.”
Board Picture caption: Back L-R: Colleen Geurts, Jeff Endres, Mike Berget, Greg Steele. Front L-R: Holly Bellmund, Paul Cornette, Todd Doornink, Lee Kinnard. (not pictured: Lynn Thornton)
